Kennesaw Mountain Cycles Logo

This is the logo that I designed for my senior project. It is for a fictional bicycle shop that resides in Kennesaw, Georgia. The dichotomy here lies in the nature of the bike shop as a friendly local store, and their emphasis on mountain biking tech. The gentle script meshes with the clean cut sans-serif to show this fusion. The logo mark utilizes the motion of biking with a mountain.

KMClogo